About Attribution Guide

Attribution Guide is an independent publication about marketing attribution, ad tracking, conversion measurement, and attribution software.

Our Experience

Our HYROS coverage is informed by substantial hands-on experience with the product, not only desk research. Practical experience helps us identify the setup questions, reporting decisions, and workflow details that matter in real use.

How We Keep Facts Current

Product interfaces and pricing change. We therefore distinguish our practical observations from time-sensitive specifications and verify changing facts against current vendor documentation and other relevant sources.

How The Site Is Funded

Some links are affiliate links. We may earn a commission after a qualifying purchase, at no additional cost to the reader. See our Affiliate Disclosure and Editorial Policy.